One of the long-awaited media stories about currently imprisoned serial scammer Kevin Trudeau, aka KT, aka Katie, was finally published yesterday, January 20, 2015 on Business
Insider. It's pretty lengthy for
an online article, but worth the read.
When he first contacted me back in June 2014 after coming across
my blog, author Aaron Gell, who at the time
was the features editor for Business Insider but has since become the editorial director for Maxim Magazine, told me that he wanted to paint a more nuanced picture
of Trudeau than the usual "he's a scammer" piece.
Clearly he is a scammer, Aaron acknowledged, but he
wanted to dig a little deeper.
I thought that was a great idea and have even said on more than
one occasion, including on this blog, that Kevin isn't all evil
or all good, and that the real story about him is no doubt far
more complex than is apparent in most of the content that has
been produced about him for the past couple of decades --
including the stuff you read here. Aaron also told me that he'd
been approved to have an in-person interview with Katie in the
cage (that would be FPC Montgomery, Alabama), so I
was instructed to keep mum about it all in order to avoid scaring
Katie, who apparently doesn't like it when journalists
communicate with his critics. So mum I kept, though the stupidest man in Scamworld mentioned the story
months later on Facebook when Aaron
finally got around to talking to him. And Abe Husein,
who got a mention (though not a particularly flattering one) in
the piece, had dropped a few hints as well.
Now the story is out, to decidedly mixed reviews.
On the one hand, as a long-time friend and observer of Kevin's
told me privately, it's a good walk-through for newbies. And even
I learned a couple of new things about Katie, though in some
cases they were just newer versions of Katie's older lies (more
about that in a moment). Aaron also provided a competent capsule
summary of the complex legal cases, duly quoting the
investigators and prosecutors and even the judges, and, I
thought, offering as good and concise an explanation as any I've
seen about how and why the longstanding civil case became a
criminal one.
On the other hand, as numerous people have noted,
there are factual errors, some of which Aaron has since
corrected, as well as errors of omission and some notable gaps in
the story. Most glaringly of all, some noted that it seemed Aaron
was veering too much towards saying that Kevin isn't such a bad
guy after all. The piece wrapped with what seemed like blatant
rationalizations from long-time Katie cohorts Ed Foreman and Fred van Liew, who, though
they pretty much said that Katie is indeed a liar (Foreman all
but disavowed Kevin's silly "Brotherhood" and "GIN
Council" tales), insinuated that for the most part he lies
for good causes, such as inspiring people to dream big and
whatnot. This all led to the concluding quotation, which was
Katie saying essentially the same thing. One person commenting to
the piece called it a "love letter" to Kevin.
I'll tackle the latter problem first -- the apparent soft stance
about the scamming -- and then get to the errors and omissions. I
admit that even though I was expecting a balanced look at
Kevin Trudeau, I too was a little taken aback by that ending,
though after discussing it with Aaron I understand his reasoning
a little better. His aim, he said, was not to give Katie a pass
but rather to raise some philosophical questions. So after
mulling it over a little bit I wrote a comment myself. Here it is
in part; you can read the whole thing here (and I'm only quoting myself at length because I'm too
lazy to rewrite or paraphrase):
...Yes, there were omissions and some
factual errors and a few major gaps in the story. But it's
tough to get a book's worth of information down in a single
article, and given the short attention span of some folks,
this article may have been more than long enough as it is.
And yes, if you read this article superficially, particularly
the ending, it may seem that Aaron is being little more than
an apologist for Trudeau. But read it more carefully. I think
the incidents as reported here, along with the quotations
from others (Trudeau's friends/fans and detractors alike),
and the silly stories Kevin told Aaron, speak for themselves.
Aaron did not say he believed all of these stories. He just
let Kevin talk.
And he didn't hit us over the head with the statement that
Kevin Trudeau... is a scammer. That wasn't his objective and
it's not his job. That's the job of snarky bloggers like
yours truly and Bernie O'Mahony at GINtruth, not regular
reporters... But ultimately it's the job of readers to draw
their own conclusions.
So while Aaron's piece may seem on one level to be morally
ambiguous (believe me, I had a little bit of a problem with
the ending myself), I think it did flesh this lifelong con
artist out a little more, and Aaron managed in the process to
demonstrate some of the problems that keep Scamworld going,
such as people's need to believe and to be inspired.
"Hope springs infernal," as one of my blogging colleagues, Steve Salerno of SHAMblog fame, likes to say. And
even if Kevin's star fades away -- don't count on it yet,
though; he still has a hearty fan base -- there will always
be more scammers popping up with another version of the same
pie-in-the-sky promises. And people will continue to believe.
You know me: I always have to work that
"no neat and tidy endings" theme in somehow -- because
it's valid.
Aaron told me he had another reason for avoiding blatant
accusations, beyond his desire to raise philosophical questions,
and beyond the fact that this was not a blog post or op-ed piece.
He felt that Katie's devoted fans might be more likely to read --
and think about what they are reading -- if he took a more subtle
approach.
There may be some validity to that point, though my sense is that
the true devotees are not going to see the bad in Katie at all,
and aren't going to perceive the contempt that he clearly holds
for them. Early on in the piece Aaron cites Fred van Liew,
reminiscing about Katie's youthful shenanigans.
After high school, Trudeau
found work at an auto dealership, where, Van Liew says, he
soon became the No. 1 salesman by eagerly chatting up the
customers whom his colleagues stereotyped as window shoppers
and cheapskates. “The other guys would say, ‘This guy’s
a loser,’ but Kevin didn’t do that. And he’d sell them
[a] car.”
He also became adept at
pushing auto loans. “He would tell people, ‘Save your
credit with your bank in case you need it for something else,’”
Van Liew recalls. “Was it the best advice? No. Was he doing
it to get you the best deal? Hell no. He was in it for profit
and money! He knew most people are idiots.” Still, like
many friends and associates we spoke to, while Van Liew is up
front about Trudeau’s ethical shortcomings, he nonetheless
praises him as a fundamentally good-hearted person: “When
Kevin found someone in genuine need or who was ready to move
forward, he’d help.”
"Most people are idiots."
That's it in a nutshell, according to more than one disgruntled
ex-insider or ex GIN member I've corresponded with over the
years, who say the belief that most folks are idiots and ripe for
manipulation sums up Katie's general attitude towards his
customer base. (And it's not just Trudeau; it is apparently a
distressingly common attitude in Scamworld, as I wrote about
years ago.)
Will Katie's most devoted followers see the subtext and realize
that Katie himself actually holds them in contempt?
Maybe some will, but my guess is that most won't. We all see what
we want to see.
Despite any real or perceived weakness in the moral message of
Aaron's piece, most of the readers who have commented so far
really seem to "get it" where Kevin is concerned. They
see him for the con artist he is. They're not fooled by the
rationalizations of Fred van Liew or Ed Foreman or Kevin himself.
One wrote:
Great sales people don't lie, cheat and
steal from the customers. Kevin is a convicted crook and for
good reason -- he is one. Thousands of doctors aren't
withholding cures from their patients. Only a fool would
believe this but then there are a lot of fools. Goebbels is
laughing from his grave.
A few even connected the dots between Katie and
the rest of Scamworld, recognizing that the problem is much bigger than Katie
and is pretty much intractable.
Even so, nobody I've seen, on this piece or elsewhere, has ever
stated the core issues in the blunt terms that my pal Salty Droid did on his famous "Conspiracy to
Destroy" blog post last year. I've
quoted this before but it bears a re-quote:
After a lifetime of epic grift ::
serial huckster Kevin Trudeau is finally in jail … rotting
like he always was. KT got ten years for failing to comply
with some government paperworks he signed ten years ago as a
punishment for the bullshit he’d been pulling the ten years
previous to that. Hundreds of millions of dollars have been
brutally sucked from the sad in the meantime :: and basically
… nobody gives a fuck.
It wouldn’t be surprising to learn
that the total revenues from Trudeau’s life of scamjobery
had topped a billion dollars. This book :: that book …
whatever … the books don’t matter. It’s about cartels
of badguys buying {preselected for sadness} people in bulk
from media/info companies :: and then trading those people
around until they become empty vessels … robbed of their
money … and often of their sense of self.
The media ::
the government :: and the courts … will all tell you a
different story though. A much less complicated story ::
disconnected from the hard problems of reality …
“He is a
habitual liar and a fraudster,” Assistant U.S. Attorney
April Perry said.
As a result
of the size of the fraud and Trudeau’s two previous
felony convictions, federal sentencing guidelines called
for 20 to 25 years in prison, a range that Guzman said he
thought was “appropriate.” However, he eventually
agreed with prosecutors who said a 10-year term was
sufficient since — unlike in many fraud cases — no
one who bought Trudeau’s book was financially ruined.
Just a little bit :: totally …wrong.
I've often said that despite the fact that he's
a lifelong scammer, I don't really believe Katie belongs in a
cage -- certainly not for ten years -- and that's one area where
Salty and I disagree. Even so, I'm hoping that future pieces on
Kevin Trudeau will dig a little more deeply into the true harm
that Scamworld hucksters inflict, though again, I understand that
this wasn't what Aaron set out to do with this piece.
Errors and omissions
Although I didn't really learn much new information about Kevin
in this article, since I've been obsessed with this topic for so
many years, I did learn a few new things. One of the eye-openers
for me was a glimpse into the nastier side of Katie's
personality, if the narrative from his ex-wife Kristine Dorow is
any indication. (See the content under the sub-head, "Up
Close and Personal" on Aaron's piece.) Though I
don't know for sure, I have a feeling that this was one of the
leads provided to Aaron by the aforementioned stupidest man in
Scamworld, Not-Doctor Leonard Coldwell. I'd heard some gossipy things about this particular ex
from Coldwell but knew to take them
with a grain of salt until and unless I heard the same thing from
other sources as well. Apparently Aaron really did interview Ms.
Dorow.
One of the seeming errors of omission, however, was the lack of
any mention of Trudeau's ex-wife Christie Marie Sheldon, who is
running some "psychic" schemes of her own these days. I
still have a partially-finished blog post about her and another
person who was reportedly a big influence on and inspiration for
both Christie and Kevin: a clownish looking, Q-tip-headed
"psychic" who goes by the name of Gary Spivey. Kevin and Christie reportedly perfected some of his
pseudo-spiritual and manipulative shticks by hanging with Gary
back in the day. Eventually I'll get around to finishing that
post. But I wonder why Christie wasn't mentioned at all in
Aaron's piece, which noted: "He has been married at least
three times (a number he declined to confirm)." Court
documents indicate he has been married at least four times,
though.
As another friend of mine who worked with Katie years ago said,
"He kept his private life private." But it's fairly
well known that he was at one time married to Christie, so I can
only speculate that Aaron didn't mention Christie for the same
reason he didn't mention Kevin's older brother Bob (Robert
Trudeau, Jr.): he didn't interview them.
Bob reportedly refused an interview with Aaron because Aaron
wouldn't pay him, and Bob said he is tired of telling his story
for free. Since 2012 he has also been saying he's working on a
book about his life with his troubled younger brother. And he is
one of the consultants for a fictionalized movie that is being made about Kevin and
GIN, The Platinum Bonus,
although Abe Husein, another one of the consultants, told me they
won't be paid for their consultancy work until the movie is in
production. Knowing Hollywood, that could be... never. Bob also
recently told a group of friends on Facebook that he had plans to
turn his mother's house into a paid tourist attraction after she
passes away (his father passed late last year), but I think he
may have backed down on that. I'm sure he'll find some way to
capitalize on his infamous brother. (The Dream Stealer: The Kevin Trudeau Story appears to be another movie project in which Bob is
involved.)
But interview or not, it's curious that Bob wasn't even mentioned
at all in Aaron's piece. As a matter of fact, former
colleagues of Katie's have told me that Katie rarely or never
mentioned his brother at all. I've always cut Bob more slack than
some say he deserves, simply because I still kind of feel for
him, being in the shadow of his sociopathic brother.
There are other shortcomings in the article, according to several
GIN members and ex-members who said that Aaron's piece told the
GIN story incorrectly or incompletely. One omission I noticed was
that even though he mentioned the $150 monthly fee, Aaron didn't
mention the $1,000 "initiation" fee for Level 1 membership (which
was the "product" for the now-defunct MLM). Beyond
that, I'll leave it to ex-GIN members to help fill in the story
for Aaron, if they wish. My friend John Foster, an ex-Katie fan,
founding member of GIN and author of a self-published book about some of the inner workings
of the organization, might be a good
source to help fill in some of the gaps.
Aaron also mentioned that as a major asset of Trudeau's, GIN was
sold for $200,000 to some of Katie's buddies, which I
reported here last year here and here. He didn't mention the
proposed sale of the Natural Cures holdings, another major
foundation of Trudeau's scampire. I reported this item in November (see under "New-ish Katie court docs"), and
linked to the motion for approval of sale that had been filed in
September. This is an important asset
because Natural Cures, though originally launched to feed Kevin's
legal defense fund, according to court documents, was the vehicle
by which he became an ersatz health hero, and attracted many of
the fans who were ultimately funneled into GIN. His UK crony Lee Kenny supposedly purchased Natural Cures for a mere $100k in late
2012, but there's been a bit of a custody battle since then.
But that's a minor omission compared to the total lack of mention
in Aaron's piece of Mark Hamilton (aka Mark Scamilton on this
Whirled) and the entire Neo-think (aka Neo-stink) scampire. I've long speculated that the Neo-stink "Secret
Society" shtick played a big role in Kevin inventing his own
Secret Society scams. And Scamilton,
according to court documents, earned more in the GIN MLM than virtually anyone else. It's possible that Scamilton, being the secretive sort
he is, refused an interview too. Or it's possible that he was a
behind-the-scenes source like me and not mentioned for that
reason. But Scamilton was an actual player in the big scam that
was GIN, and in the Natural Cures scampire before that, and he
and Katie have been buddies and business partners for a long
time.
Also missing from Aaron's narrative is Donald Barrett, Kevin's
infamous infomercial partner, who actually did some jail time
himself. Then there's Janine Nubani Contursi,
Katie's former girlfriend, long-time business partner, and former
co-defendant in earlier FTC cases. And there's Reno Rolle, who helped Kevin
build his publishing scampire with the first Natural Cures
book (and who joined the production team of The Platinum Bonus in
December 2013). And there's the
aforementioned Lee Kenny. Again, I don't know if Aaron tried to
contact them and couldn't, or if he just ran out of time and
space. I do think he gave too much space to ex-GIN
marketing director and current Coldwell cohort Peter Wink, who laughed to Aaron that he and other insiders knew
for a long time that the GIN Council was sheer fantasy, and joked
about it among themselves. To me that smacks of complicity... but
that, of course, is a whole other topic.
Lies and rationalizations
Reading Aaron's article and the stories Katie told him about
being approached in his bedroom by sinister government
operatives, it's pretty clear to me that Katie was trying to play
him, and was continuing the same old cycle of lies that he has
used with everyone else for years. Some criticized Aaron for not
following up on some of those stories and trying to verify those
that were verifiable. But it could be that Aaron just assumed
they were lies and decided to let Kevin ramble, letting the
absurdity of the tales speak for themselves. As I mentioned in
the above-linked comment on the Business Insider site, I
don't see any indication that Aaron actually believed the b.s.
In any event, as is often the case with Katie (and many other
scammers I've written about), he can't even keep his lies
straight, as I noted in another comment to Aaron's piece. Kevin has often told the story that the Brotherhood
first recruited him when he was 15, not in his 20s. Here is one example from an infomercial for Your
Wish Is Your Command (the recruitment tool for GIN); thanks to my friend Julie Daniel for finding this.
Yet as I've noted numerous times before, on an earlier
infomercial for YWIYC he told the
"interviewer" that he was a member of the Brotherhood
from 1975 to 1999. He was only 12 in 1975.
And now he tells Aaron that he was in his 20s when he was first
approached by the Brotherhood -- in a bowling alley, of all
places.
As I also wrote in my comment, I'm really a little surprised that
Trudeau is still telling the Brotherhood story instead of just
letting it drop, but since many people, including Abe Husein,
were fooled into joining GIN because of this story and the
closely related tall tale of the GIN Council, that may be one of
the matters still under investigation as fraud, so perhaps Katie
feels he has to keep the lie going for the sake of the GIN scam
that is still going on under the leadership of Trudeau's
long-time cronies. But if he's going to stick with it he should
at least be consistent.
I have never been a GIN insider or member or anything remotely
close to being a Trudeau fan, but even I -- along with probably
millions of other people -- could tell GIN was poppycock just
because of those stories, particularly taken in the context of
Trudeau's long history of scamming.
* * * * *
Overall, and notwithstanding the seemingly soft
ending, I think Aaron did a pretty good job with an unwieldy
topic. Even Lenny Coldwell, writing on his Facebook timeline,
called it an objective "summery" [sic]. I don't think
that any one article, no matter how carefully crafted and
fact-checked, no matter how many people are interviewed, can
really capture Kevin Trudeau. The real story remains untold,
which isn't say that I'm the one to tell it, even though I
have obsessively covered aspects of his story for years on this
blog. Actually, I wouldn't be a bad choice at all, come to think of it. Even so, Katie, though fascinating in and of himself, is significant to me primarily as a cog in the big sick
machine of Scamworld. But his true story may never be
told, in large part because his entire narrative is a hopelessly
tangled web of lies and evasions, and too many people are still
willing to protect him. Those who seemingly want to spill the
goods on him sometimes have ulterior motives of their own and are
chronic liars in their own right (e.g., Coldwell). So where Kevin
Trudeau is concerned, truth remains as elusive as that GIN
Council.
As someone who is in a position to know said to me privately,
"He's never been who he says he is and never believed any
product or service he's sold. That's the real story. He's just a
12-year-old magician looking for his next audience."
And that may sum it up better than just about anything else I've
read recently.
* * * * *
Now more than ever, your donation is needed
to help keep this Whirled spinning.
Click here to donate via PayPal or debit/credit
card.
If that link doesn't work, send PayPal payment directly to
scrivener66@hotmail.com
or to cosmic.connie@juno.com
If PayPal, be sure to specify that your contribution is a gift. Thank
you!