Fifteen years after Sedona "sweat lodge" deaths, McSpirituality guru and Trumpanzee James Arthur Ray is still hustling and lying (and his victims are still dead)

 

Today, October 8, 2024, is the 15th anniversary of the day that sociopathic New-Wage/McSpirituality guru/cult leader James Arthur Ray killed two of his followers: Kirby Brown and James Shore, and set in motion the death, nine days later, of a third follower, Liz Neuman.

The instrument of their deaths was a fake and utterly reckless "sweat lodge" ceremony in Sedona, Arizona. Dozens of other participants were also injured and emotionally traumatized. The phony sweat lodge had been the "final challenge" at Ray's pricey "Spiritual Warrior" workshop, and unfortunately for three good people, it really was final.

Ray, who had shot to fame following his appearance in the simplistic and crassly materialistic New-Wage moviemercial The Secret, was convicted of negligent homicide for the three deaths in Sedona -- and consequently served less than two years in an Arizona state prison -- but he was never criminally charged in the death of yet another follower, Colleen Conaway, at a San Diego Ray event a couple of months before Sedona.

For Ray, the daze of the four- and five-figure live events such as Spiritual Warrior would seem to be over, and that's a good thing. His homicide creds are right there at the top of the page on Google search results along with the promotional stuff, and although he has been struggling mightily to make a comeback since his release from prison in July of 2013, framing the whole Sedona thing as a terrible trial and tribulation for him, his audience -- both live and online -- has shriveled like the balls of a long-time steroid user.

Though his base of followers remains as shrunken as his nads, Ray keeps on keeping on with his various shticks, because it's all he knows how to do. These days he spends a lot of time on Xitter alternating between spouting Bible verses like the man-o-God he wants you to think he is, and stumping for the American fascist movement popularly known as MAGA, kissing up shamelessly to the Mango Mussolini.

Naturally, much of Ray's MAGAt efforts center around demonizing the Democratic presidential nominee, Vice President Kamala Harris, an angle I wrote about here back in August. He hasn't let up on his attacks on VP Harris, continually reposting highly edited videos and anti-Kamala memes that paint her as the destroyer of American democracy and an evil manipulator. If you know anything about Ray it should be clear that there's a lot of projection in those tweets and re-tweets, and a mercenary angle as well. As I wrote on my August post, in the context of Ray tweeting that Harris is evil and an abuser of power:

Well, I must say that Ray is a fine one to talk about "evil." Obviously he's projecting again. In any case it should come as no surprise that he is an ardent Trump supporter who is perfectly willing to paint Madame Vice President as an evil, dangerous, power-crazed demon, while totally overlooking Mango Mussolini's lies, felonies, authoritarian obsessions, and total lack of moral compass.

Ray, like his serial-scammer colleague Kevin Trudeau, is just another sorry illustration of the marriage-made-in-hell between Scamworld and reich-wing politix. Grifters are attracted to reich-wing/republican philosophies and policies, and I've been saying for years that this is due in large part to the reich's traditional disdain for consumer protection laws and regulations, the very tools that, apart from education, are necessary to protect the rest of us from the crooks.

Even as he has no room to talk about evil, Ray has zero standing in any discussion about the abuse of power. For years he abused his power over his followers, resulting in numerous injuries and at least four deaths of said followers.

I will repeat what I wrote on last year's Death Lodge anniversary post: as long as he continues to try to claw his way back to the top of an industry that has more than its share of sociopaths and predators, I feel duty-bound to post periodic reminders of why you should not listen to James Arthur Ray. In addition to being a MAGA social media warrior, he is still playing his dual role of faux-hero and martyr -- and most of all, still refusing to take any blame for the deaths and injuries of his faithful followers. And the people he killed are still dead.

Never forget.

Related on this Whirled

• October 2010: Musings on a tragedy and its meanings.
  I published this on the one-year anniversary of the infamous "sweat lodge," framing my musings around a review of Connie Joy's Tragedy in Sedona: My Life in James Arthur Ray's Inner Circle. That's another one you need to read.
• April 2019: From drawn-and-quartered martyr to "Crisis Coach": James Arthur Ray's newest desperate gimmick
  This is just one of numerous posts about Ray's arrogant yet pathetic attempts to reestablish himself as a selfish-help superstar. In this one we focus on Ray's efforts to brand himself as a "Crisis Coach."
• August 2020: Whiny babies of Scamworld
  Of the three "whiny babies" I wrote about in this post, James Arthur Ray is the worst, because even after being directly responsible for the deaths of four people at his events, and directly responsible for the physical and emotional injuries of countless others, he continues to paint himself as the real victim.
• October 2022: 13 years after James Arthur Ray's deadly sweat lodge, cults are still a danger
  This post, published last year on the Death Lodge anniversary, was a tale of two Virginias, one despicable one (that would be the infamous Virginia "Ginni" Thomas, insurrectionist extraordinaire, who was once a member of a selfish-help cult), and one admirable one: Virginia Brown, mother of one of James Arthur Ray's death lodge victims, Kirby Brown. One of the ways that Kirby Brown's family chose was to found a nonprofit organization, SEEK Safely to help educate the public, hold self-help leaders accountable, and hopefully avoid more deaths and injuries at the hands of reckless gurus. Even if you don't read my post, I urge you to visit the SEEK Safely site, which is continually expanding. You will find a wealth of useful information, as well as opportunities to get involved if you're so inclined.*
  October 2023: Fourteen years after Sedona "sweat lodge" deaths, James Arthur Ray, now a full-on reich-wing conspiranoid, is still hustling and whining (and his victims are still dead)
  Published on last year's Death Lodge anniversary, this is the first post where I discussed at length Ray's new-ish alliance with reich-wing conspiranoids and conspicuous contrarians.

* Currently on the SEEK Safely site:
Join us for SEEK Week, October 7-11. Streaming Live each night at 8pm ET on Facebook, Instagram, and YouTube.

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